Experience a Unique Shopping Tour With a Fashion Insider

New York City shopping tour experiences with fashion expert Karen Parker O'Brien. Meet fashion designers face-to-face while having a unique NYC shopping tour experience inside fashion designers' showrooms and studios and save up to 65% off retail.

These doors are locked to the public, but Karen gives you access.

What is a guided shopping tour?

A Style Room shopping tour is a 5 hour, private shopping experience in NYC into exclusive fashion designers' showrooms and studios.

On this private behind-the-scenes tour, you will be personally escorted behind locked doors only open to clothing and accessories store buyers, owners, magazine editors and stylists.

Karen in front of a mural with her Instagram hashtag

About Your Guide, Karen "Parker"

Karen Parker O'Brien has been a NYC fashion professional for over 20 years.

From launching two jewelry companies in high school, to managing and buying for a couture retail store on Madison Avenue, to owning her own wholesale multi-line fashion rep showroom, she lives and breathes fashion.

shopper

Types of tours

All our tours are Private Shopping Tour Experiences
Choose from:

• NYC Walking Tours
• Student Educational Programs
• Corporate Incentive / Spouse Programs

Book A Private Shopping Tour

If you are looking to book a tour, please complete a form and we will email you back shortly to discuss your booking. You can also email us directly at [email protected]

Book A Tour

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Excellent rating
Based on 786 reviews
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Shopping tour! A shopping experience like no other! This was my second time doing this shopping tour and once again it did NOT disappoint. It was such a fun day of shopping off the racks of amazing designers, right out of their studio. I had items to choose from that were selected based on my styles and everything was perfect. The designers were so welcoming and kind and Karen was just fantastic. Can’t wait til next time!
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Jody M
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Great time with Karen and Style Room NYC! We spent an incredible afternoon with Karen and her designers. It was exactly what we had hoped it would be, an opportunity to meet and talk with local designers about their business while seeing the best of the up and coming styles of the season! Karen was an incredible host - she custom designed the day to exactly what we were looking for, from beginning to end. This was our second time with Style Room NYC and we can't wait for our third! Thanks Karen!
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DayTrip801432
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Design to shine! Karen was wonderful! And the experience was so fun! Thank you, Karen, for a great day shopping with you!!!
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janice e
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One of a kind experience I believe this is our 11th tour with Karen. Always our favorite day in New York for our annual girls trip. We meet with incredible designers and purchase clothes we love. If you haven’t booked it yet for your next trip to New York too so!
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KristieDavies
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The way to shop if you can afford it Karen is amazing. The clothes are amazing. The craftsmanship at most of the designers is so good. This is what buying good clothes used to look like. With her discount, you are paying Nordstrom or Saks prices for similar items of much higher quality with a curated experience. Karen is a joy. she’s not just taking you into these designers, she’s styling you.
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KDB17
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Beautiful Shopping Experience !!! We had the most wonderful experience with Karen. I was able to be educated and get some beautiful clothing. We will definitely be back for another shopping experience with Karen and spread the word to our friends from Las Vegas. The clothing is something of quality and one of a kind which is the best part. A very special and unforgettable journey we had !!!
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Sandee M
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Wonderful. We will be back again! Our second mother and daughter tour with Karen. Wonderful fun. Thoughtfully curated to our styles. The advance questionnaire really helped this process--provide as much detail as you can on what you are shopping for (fabrics, cuts, specific pieces). Karen offered great styling tips and honest feedback while trying on garments to help with our final selections. We look forward to more style tours with Karen.
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Sarah P
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Great birthday gift! I booked this tour for my wife as her birthday gift and she had an incredible time with Style Room Shopping Experience in NYC! Karen was an absolute rockstar of a guide—knowledgeable, friendly, and so passionate about fashion. She tailored the tour perfectly to my wife’s style and interests. Every designer studio visited was amazing, showcasing unique, high-quality pieces that felt so special. The whole experience was seamless, fun, and a fantastic way to discover NYC’s fashion scene. Highly recommend!
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Adam
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Educational and so much fun! My mother and I had such a fun, and educational experience on Karen’s tour. Not only did she move things around for us, but she was so kind and personable. We started at the first designers studio, who was very sweet and had a lot of experience. There we learned from Karen about the basics of working in fashion, and saw those in real time at the designer’s studio. On our short walk to the next designer’s building, we learned about the garment district, and about Karen’s time working in fashion trade and showrooms. She helped us to understand what it’s like working in the business of fashion. The second designer(s) had a very cool studio which allowed us to see how much time and work goes into creating a single collection. They were very funny and very kind as well. It was definitely reassuring to see that Karen was up to date with what was going on with each designer, and showed that she was very much the person to be learning from. And of course, she was very well dressed! Karen, I loved your pants! Whether you go on the educational or shopping tour, you will leave with more knowledge and have a great time. Karen, we are so grateful that you were able to get us in last minute. I have a way better idea of what I’d like to study fashion-wise now when the time comes. We had a wonderful time. Thank you!! ♥️
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Escape15012586817
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Best shopping experience ever! What a fabulous way to learn about the world of fashion!!! Karen is such a sweetheart! Not only did she share her wealth of knowledge about the fashion industry, but she also introduced us to the most talented designers. Karen provided my daughter with the best selection of gorgeous clothing that fits her style and taste perfectly. If you’re headed to NYC and love fashion this tour is a must!
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Lisa R
styleroom couples
Four women on a NYC shopping tour
A couple on a shopping tour
couples shopping tour